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Wednesday, 21 December 2016

How to collect customer insights?

Today everyone talks about the importance of knowing your potential customers but no one tells how exactly it can be achieved. No matter what kind of organization you belong to, as a marketer you always need good research report about your prospects. You may face problems like where to begin and how to add values to the information that you managed to get but you need to get going. As ultimately you need to end up with a balance of qualitative and quantitative research knows as valuable customer insights.



Your goal must not be limited to just the statistical observation of a profile but it should also be meant for appreciating the instant behavior of an individual buyer. Generally the research relies upon the customer’s memory that gradually decays. You must have seen people claiming for a company’s ad on TV while the company is not actually boosting out any ad. In such situations internet-based tools are more beneficial as they captures a customer’s reaction at that instant only before memory fades or becomes biased. To help you out the best way possible here is a list of ways that can best go with your task of knowing about prospects. This list includes both online and offline methods so quickly go through the list and share your feedback in the comment section below!


Use Google Alerts/Mention or TalkWalker Alerts:


Leverage the wealth of information available online about prospects, competitors and latest buying patterns. Google Alert is a good option for this. But Google alert is considered unreliable for past few years so try its alternatives like Mention and TalkWalker. They monitor the social media networks and obscure blogs on the query that you created an alert about. With the help of any of these three tools you can immediately know about the latest research in your niche if you have created an alert for that. For marketers it is really a gem as it allows them to monitor key trends, customers and specific prospects.


Interview your current customer-base:


It may appear pretty obvious but when was the last time you talked to your customers. Believe me your current customer base is your perfect resource as they let you know what exactly your service is delivering. Interviewing your customers will not only give you insight about their decision making process but you will get a great content for a case study as well. For every professional firm and service, each customer is unique so talking to customer one on one can be a real game changer that can impose a great impact on your entire marketing strategy.


Have a look at your web analytics:


You can get tons of data through your web analytics tool. You can get an idea about:
  • Patterns of visitors behaviors.
  • Where do they come from?
  • What keyword phrases they are using to find you?
  • How long do they stay on your site?
  • What content formats are most popular?


With all such information you will be able to improve your website and landing pages to attract new visitors and can drastically increase your revenue. Additionally, the answers that you get from such tools and doubts are great inspirations to curate more beneficial marketing strategies.


Keep an eye on your competitors:


Customers are not the only source from where you can get the space for improvements. One should always be in touch with the latest releases or case studies that your competitors have published.  As such studies can be a great source that let you know why audience choose them and not you in the past. So know your failings and improve if it really matters.


Make use of professional social networks:


Professional networks like LinkedIn and Quora or many other related to specific industry are for sure a great opportunity for engagement. Via these platforms you can get better understanding of the daily challenges or successes your prospects are having in many cases. They also give you the chance to discuss in real and there you can get thoughtful responses.You can also put your own confusions on these forums and interact with so many experts over there.


So that’s my opinion what you want to add to this list??


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