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Saturday 3 November 2018

Promoting Photography Business On Instagram

Let’s face it, social media is in it’s boom right now and will be there for coming time. Every other marketing strategy by leading brands nowadays is somewhere or completely related to social media. Instagram is proving to be one of the best social media platforms for brand building and marketing. Creative work like photography is undoubtedly appreciated amongst everyone on Instagram. Taking into consideration different genre of photography from weddings to wildlife everything is shared and loved by audience.

Since starting with a photography business is not that easy as it seems, promoting it is another hard nut to crack. This article will help you to know how you can promote your photography business on Instagram. 

1) Tagging clients

Whenever you post the work or content, never forget to tag clients so that you are able to reach friends and family and gather a large audience to see your work. Make sure that you have taken your client’s permission before tagging them. Also, you can introduce some kind of special offers or discounts for clients if they tag you too. Request them to post a short video or some digital content to show their satisfaction by your work. Because nothing speaks better than a happy client review.

2) Regular Posting

So, here you need to understand by regular posting we don’t mean posting every minute but, frequently without any gap or delay. Too many post might be considered as a spammy activity by audience. On the other hand posting once in a while is also not considered as a good practice. Earlier this year Instagram Algorithm was introduced to make people understand how there post scheduling can impact their account performance. A lot has been said and heard about the time of posting on social media platforms but, the best way to make your post performance better is by experimenting. Try to experiment with the type of content as well as the timings so that you get the best combination.

3) Proper use of Hashtags

Whenever you post a photo don’t miss out on hashtags. Add a series of hashtags to increase your post exposure. Using appropriate hashtags is one of the most crucial part. Your hashtags should be related to the photos that you post and also keep your brand in mind while doing this. Never miss a chance to showcase the name of your photography business where it seems relevant.

Here are a few list of hashtags that might make the whole concept a lot more easier.

For locations | Mention the place, city or town as on the photo. For Examples: #Paris #losangeles #Disneyland. Geotagging is also an option that you might prefer.

4) Don’t forget the watermark

Professional photographers usually watermark their images. Remember to include the watermark when you’re posting your photos on Instagram, Use your name or your company name to watermark the image. It is one important point for every photography business that can’t be overlooked.

5) Editing Requirement

Every amazing photograph that we see has a little bit of editing here or there and that is not a hidden fact anymore. Many times editing completes the whole picture look and the results might astonish you. Also, know that too much of editing is not needed. Nowadays, we have tools for almost everything that we do. Graphic designing tools like Canva have raised the bar of editing professional photographs.

I hope all these tips helped you to get an idea on how you can easily promote photography business on Instagram. In case of any doubt or suggestion feel free to contact us through comments section below. Happy Photography!


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