Search engine giants such as Bing, Yahoo and Google have seen immense benefits in making social media an integral part of search engine optimization as it can increase the quality of their database and boost their ranking data. One of the best examples of SEO-SMO collaboration was the tie up of Google with social media site Twitter where tweets were included in Google searches. Though, the partnership has come to an end, Google is continuing its practice to use data from social media so that its search engine services could be improved. The emergence of Google’s own social networking site Google+ was also a part of this strategy where users+1’ning increased their ranking of pages and improved traffic.
Google and other search engine companies have accepted the fact that +1’s, Tweets and Likes, do work wonders for them and evaluate as well as optimize their content.
When we talk about social media optimization, it works just like search optimization as it improves the quality of traffic when they target social media platforms. Social media platforms are not considered as search engines but they do work as medium increase traffic on your websites or blogs. (TESTED AND ASSURED!!!).. :)
There are four sections which are affected and improved due to the application of Social media optimization strategy. They are basically:-
- Meta data used for social platforms (It can be considered as The source code)
- The content for social media platforms
- Structure as it needs to be browsable and promotes sharing and social interactions
- Collecting valuable information about the popularity of your website via social media.
The most important thing which is expected from SMO is to acquire accurate information about the popularity of websites. Hence, the process gets simplified. If you get more likes or shares on your website, it means that the website is getting popular. Thus, the combination of SEO and SMO will improve your ranking and make your website, a centre of attraction for the targeted keyword. Social media optimization can also help search engine marketing as well. An example would be endorsing the page with Google Adwords so that the AD could be visible in search engines.
Moreover, social media optimization could help your website to filter social networking sites according to the nature of your business. Hence, you can found your target audience. Moreover, you only need to throw relevant share buttons so that your readers may not get confused by seeing a bunch of social buttons. Never overdo it.
So to sum up, social media optimization is a tested technique. If it swings for Google and Bing, it can Swing well for your website as well. Further, the benefits of social sharing and share buttons will take your website/blog viewership at new heights. Explore the possibilities and best of luck with Socializing.. !!!