Growth is the important factor that defines the success of any business. Attracting a lot of customers and convincing them to shop for or buy the product is the path to growth and it is called “conversion”. Smart conversion means that a lot of people like your product and that they are choosing the final action of purchase. Marketers spend a lot of effort and time to attract new and existing customers to improve conversion rate.
As conversion plays an important role in the success of any business, good and effective strategies that attract more customers for conversion are must. Day by day, the importance of social media is increasing at an alarming rate of marketers are greatly depends on various social media platform to promote their businesses.
There are lots of strategies to drive conversion by using social media. Here I am going to explain some of such methods of driving conversion.
Provide Social Login
According to a survey, it has been found that 77 percent user felt that giving social login could be a smart choice of registration. Social login is such a tool that makes users to login any website by using their previous or existing social media’s username and password. It saves time and makes the registration method easy as compared to ancient email registration method.
Offer Social Sharing Buttons
People love to share what they like. Social sharing is also an important way of driving traffic and enhancing conversion. The products that are shared by the shoppers with friends have more chances of attracting more leads and conversion. Therefore, add WordPress social share buttons to along with your products or content, these buttons help your users to share your products with their social networks.
Add Single Sign-On
As the name suggests, Single Sign-On Solutions eliminates the problem of password fatigue by offering users to access multiple web properties solution by using single ID credentials. With Single Sign-On, users can use the single set of credentials to access all the web properties owned by the same business. It saves users time and effort of login, thus increases productivity.
Social Media Advertising
Social media advertising is a simple and reasonable tool that is gaining popularity among marketers because of its effective approach to reaching out the targeted audience or customers. Several social media platforms like Facebook offers Ads to target giant section of the audience and therefore increasing the chance of conversion.
Thus by following these strategies the conversion on your website should be improved at a very faster rate. Apart from the mentioned tactics, if you any other important approach to boost conversion by using social media, let me know in the comments below.