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Wednesday, 11 January 2017

Optimizing conversions on your website

A website is the key for most of the businesses today for getting business, which have migrated from offline world to online world. Conversions are something which is one of the crucial metric for which defines goals on internet.

Conversions can be from any source in form of subscriptions, followers , downloads or sales. A website sometimes has a dedicated page, called as landing page so as to convert traffic into lead.
It often causes huge spending for business, for creating an optimized landing page.
As an free alternative to optimizing conversions, we will discuss some of the tips to improve conversion on your website.

Conversion happens because of relevancy. If the content is relevant and is worth, then only someone will opt to its action. Relevancy is cliche but do you know how words can impact conversions? Well heavy words can. They can evoke feelings, the pain points of an visitor, enabling them to take action. Use power words while writing content. Stunning content with breathtaking images will definitely help your visitors to convert.


Lite graphics or minimal graphics on a website is also a spell to conversions. Benefit of lite graphics is that lesser images increases website speed and gives free space for text to breathe. Reader will find it attracting at first glance and while reading. Compare your neat room with before going to party room. Yes you got me now !

Opt to trends but not overdo it. Recently every website is using live chat popping up from either of the corners. With things converting to trends, everyone will start to adapt and like it, most of the times. Do have subscriptions to latest trends regarding your niche or set google alerts to stay alert of latest news on internet, related to design and technology.

Now coming to technical part. Conversions often are targeted to end with signups or purchases, which obviously will need registration or sign-in. A reliable registration service is very much essential in this case, which offers seamless authentication experience to visitors.
Lookout for one who is offering 2factor authentications, it's essential as a security concern for customers.

Increase visitor's trust on your site regarding their data security. Use SSL certificates on your site. The data sent from sender to receiver should be secure, that’s what SSL does.

Keeping in mind these suggestions will definitely help you in optimizing conversions on your website.

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