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Tuesday 14 July 2015

How to win audience with social login data

Every message that marketers create is not targeted universally instead they are created for a specific audience in order to get maximum engagement. The more you know about your customers, the better experience you can offer them. But without knowing who your audience actually is, you can’t be able to find out whether your marketing strategies and efforts are targeting right audience or not.

Now that you understand the importance of this information, the next question arises is how to get this information without annoying your audience? By providing the option of login via their social media accounts like Facebook, Twitter, Google+, you can eliminate the need to fill another sign up form and create another site specific password. Thanks to Social network login, within a few seconds, visitors are able to access your website and you get the reliable first party user profile data.
social data

When the visitor opts for social login, your business get the access to precious user data from their social media profile. This data includes gender, location, verified email address, age, interests, likes, dislikes, etc. Access to this data means now you have better user insights as per their social media behavior which indicates more targeted marketing strategies.

Here are 4 ways your business can boost benefit with the data fetched with social sign in:

  1. Understand your audience :

    The more you understand your audience, the better you can target them and the higher engagement you can achieve on your site. Social Login provides more accurate data compared to traditional registration process, along with the basic details like email id and name, including :

    a. Favorite tv shows and movies
    b. Interests, likes, dislikes
    c. Address, educational history, job profile, etc

    With such a wide data, businesses can now understand their audience on a much deeper level and boost interaction.
  2. Offer more personalized experience :

    Everybody loves personalization, no matter online or offline. Now that social login helps you to know who your customers are, what are their likes, dislikes, preferences are, you can show right content to right customer at the right time with the help of personalized experience. A personalized experience not only results in happy customers but also ensures the growth of your business.

    By providing personalized user experience, you can :

    a. Improve customer experience thereby boosting conversions.
    b. Eliminate irrelevant targeting
    c. Achieve more return customers
  3. Make more user oriented marketing strategies :

    User data holds great importance in creating marketing strategies. People love sharing their opinions about the products they love on their social media profiles and that’s where social login helps. It helps you to find out what your audience likes and what it doesn’t. Thus you can modify your marketing efforts accordingly and add what works best for your business and eliminate what’s not.
  4. Build a relationship :
    Leave online business, even in real life, can you imagine building relationship with someone, you know nothing about? I guess not. After all before building any kind of relationship, you need to understand them first.

    With the data provided by social login, you can truly understand who your audience is and achieve higher engagement on your website. There are numerous ways to do this but the first thing that you need to keep in mind is to treat your visitors like human. Recognize your return customers, offer relevant product recommendations and build relationship.
There are several ways businesses can utilize social login data. It’s you who has to decide which method can boost maximum benefits for your business.


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