First impression is always important because, of course, you can’t deliver second first impression. Let’s imagine a scenario, a user is looking for some service that your business provides and he/she arrives on your site. What happens next can either make or break your business. Either the user finds your website amazing and decides to stay or the user finds your website ugly and immediately leaves.
If you are not getting the desired results, then it’s clear that something is definitely wrong. In this article I am going to mention five common web design blunders that businesses make and must say good bye now!
- The barrier of complicated registration process :
With 54 out of 100 users leaving the website rather than filling long registration forms, making users register by creating another new username and password can make your hardly earned traffic go away.
Implement social login. Social Login, also known as Social Sign In, simplifies the process of registration by letting your website visitors authenticate themselves using their existing social identity. No more passwords to remember, no more time consuming customer registration process and no more spam sign ups, social login is the key to offer personalized user experience.
- Lack of relevant content :
Most of the websites either have awesome design or awesome content, but not both. Putting irrelevant, duplicate or outdated content on your website will not be able to make users stay for long duration. Sooner or later, they will start leaving.
Content is the king, we heard it long time ago. So in order to ensure success, along with an attractive design, you should also put effort in writing unique, simple and informative content on your website which can bind users for a long time.
- Poor Navigation :
If you are using complicated navigation process on your website, users are getting confused and lost while searching for a particular page, you are making a big mistake. More the time users takes to find one particular information, higher are the chances that he will get frustrated and leave.
Make it obvious when it comes to navigation. Link all important pages from the home page of your site. Also remove the pages that are making users confused. Make sure to place the navigation bar on easy to locate place of your home page.
- You have nothing new to offer :
If your website is doing exactly what your competitors are doing, then how will you stand out? Why your visitors will choose you over your competitors if you are using same boring, bland design similar to others?
Be unique. Do something others are not doing. It’s great to experiment new things in order to find out what works best for you. Let your visitors know why you are different and why they should choose you.
- There is too much clutter :Less is more when it comes to web design. Simplicity works best. Instead of putting everything on home page, include only those elements that are necessary. Adding too much will create confusion and slow down the loading time of your web page.
Many a times, in order to look unique, businesses bombard their websites with too much material including, images, videos, flashy graphics but what they don’t know is that it makes their users leave. Solution :
There are many mistakes businesses make when it comes to design an effective website, but above five are the most common ones. If you are also following these old school web trends, it’s high time you need to bid goodbye. What other mistakes do you think businesses often make? I would love to listen in the comments below.