Promoting Photography Business On Instagram

Let’s face it, social media is in it’s boom right now and will be there for coming time. Every other marketing strategy by leading brands nowadays is somewhere or completely related to social media. Instagram is proving to be one of the best social media platforms for brand building and marketing. Creative work like photography is undoubtedly appreciated amongst everyone on Instagram. Taking into consideration different genre of photography from weddings to wildlife everything is shared and loved by audience.

Since starting with a photography business is not that easy as it seems, promoting it is another hard nut to crack. This article will help you to know how you can promote your photography business on Instagram. 

1) Tagging clients

Whenever you post the work or content, never forget to tag clients so that you are able to reach friends and family and gather a large audience to see your work. Make sure that you have taken your client’s permission before tagging them. Also, you can introduce some kind of special offers or discounts for clients if they tag you too. Request them to post a short video or some digital content to show their satisfaction by your work. Because nothing speaks better than a happy client review.

2) Regular Posting

So, here you need to understand by regular posting we don’t mean posting every minute but, frequently without any gap or delay. Too many post might be considered as a spammy activity by audience. On the other hand posting once in a while is also not considered as a good practice. Earlier this year Instagram Algorithm was introduced to make people understand how there post scheduling can impact their account performance. A lot has been said and heard about the time of posting on social media platforms but, the best way to make your post performance better is by experimenting. Try to experiment with the type of content as well as the timings so that you get the best combination.

3) Proper use of Hashtags

Whenever you post a photo don’t miss out on hashtags. Add a series of hashtags to increase your post exposure. Using appropriate hashtags is one of the most crucial part. Your hashtags should be related to the photos that you post and also keep your brand in mind while doing this. Never miss a chance to showcase the name of your photography business where it seems relevant.

Here are a few list of hashtags that might make the whole concept a lot more easier.

For locations | Mention the place, city or town as on the photo. For Examples: #Paris #losangeles #Disneyland. Geotagging is also an option that you might prefer.


4) Don’t forget the watermark

Professional photographers usually watermark their images. Remember to include the watermark when you’re posting your photos on Instagram, Use your name or your company name to watermark the image. It is one important point for every photography business that can’t be overlooked.

5) Editing Requirement

Every amazing photograph that we see has a little bit of editing here or there and that is not a hidden fact anymore. Many times editing completes the whole picture look and the results might astonish you. Also, know that too much of editing is not needed. Nowadays, we have tools for almost everything that we do. Graphic designing tools like Canva have raised the bar of editing professional photographs.

I hope all these tips helped you to get an idea on how you can easily promote photography business on Instagram. In case of any doubt or suggestion feel free to contact us through comments section below. Happy Photography!

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Give Marketing Basic a Twist

Hum Apane Shashakon ko nahi badal sakte per Jis tarah se Vo hum pe shashan karte hain vo hum badal sakte hain. This means, We cannot change our Rulers, but we can change the way they Rule Us, a famous quote by Dheerubhai Ambani. This quote is valid in marketing world also. We cannot change the marketing basics, but we can change the way basics are applied.

Quote might feel a bit hard to corelate but the marketing fellas here can relate it easily as they are already onto it, and if not, now they will be after reading this article, as we will be talking about Customer Insights and Customer Profile Management Yeah ! you’ve heard these . 

So what’s the basic of marketing ?

• Marketers
• What is being Marketed
• Target Market

The Core Concepts of Marketing includes Needs, Wants and Demands…
Needs: It is the state of deprivation of some basic satisfaction like food, shelter, clothing etc. In this case, the consumers are 100% sure of their mood. They will either buy or leave without questioning or queries. Generally need is a factor to target during starting of a business, either a product or service is present or how it can be upgraded, upscaled and presented to be shown form a new dimension, for example a Milk Bottle recreated as a Healthy, Low Fat Milk Jar. Hahn..never thought it form this angle…!

Wants: Wants are the Satisfiers of deeper needs. In this case the consumers have eagerness to buy or use but they are unsure about it as they lack the ability or is has it on low priority.. Want is the factor for a business when they are established and can provide other variant of their services or products. For Example, a car manufacturing company launching variant models of a single series. One is the base model which is affordable, less features, good performance according to pricing, and one is it’s upgraded version, more power  features or even a sunroof but it is costlier than it’s base model. For a economical person , the UpEnd version is a ‘Want’, somewhere it is his/her desire to buy a high end car but is satisfied with present one.

Demand: Demands are “Wants” backed up by Ability and Willingness to buy. Here conversion chances are 100% as the consumer has ability and willingness to buy a product or service. In this case a business can profit the most as the term”Demand” itself percepts a large group of people willing to buy. Demand is generally made when a product is excellent in class but due to limited supply it is getting out of stock. For example, a Low Fat Milk bottle, generally health conscious people buy it but as population starts getting aware of Low fat Milk, demand is increased but the supply is the same. Here rises the factor of “Demand”.

Now taking back to correlating the quote with marketing world. Taking the third and most important part of marketing basics, i.e Target Market, how to know what your target market is?
As the basic of marketing tells to approach people and ask them their preferences, experiences and their needs. For doing so marketers create survey forms,  appoint personels to visit/approach people and fill out required  

Now comes the twist, Customer insights. As the name itself speaks, it is the deep understanding of customers. How customers can be understood? By knowing their activities. How you know their activities? They themselves will tell.

Customer insights gives deep understanding of how a customer is interacting. Whether they are skipping something or preferring a certain combo. Their activities will automatically projects their choices, without asking them. Several new ideas and choices are discovered by marketers upon applying customer insights.

After generating customer insights, Customer data management is necessary in order to store a single consumer data. Customer data is the collection, analysis, organizing, reporting and sharing of customer information throughout an organization, which can be used anytime and anywhere by the organization, by any department for analysis and implementation.

Here adopting third basic of marketing is involving customer and the marketer but the way is different. Customer himself is revealing their choices, priorities, Demands and hidden Trends, without even asking.

 

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